Job description:

We are a marketing and advertising company partnering with small, medium, and large businesses in Western Massachusetts.

Our mission is simple but powerful:

Help local businesses get Wanted. Found. Chosen.

We do that by connecting strategy, creative, data, and media execution into measurable business outcomes. We are not in the business of selling ads. We are in the business of helping business owners:

Drive more website clicks
Generate more qualified phone calls
Increase foot traffic
Show up higher and more often in search
Outperform their competitors
Grow revenue
We need a serious sales professional who understands that modern advertising is about guiding the consumer journey — from awareness to action.

This is not a “spot pusher” job.

This is not a transactional sales role.

This is a strategic marketing position built around performance, accountability, and growth.

What You’ll Do:

You will work directly with local business owners to build integrated advertising solutions that include:

Search marketing
Targeted display
Paid social
Audio (radio & streaming)
Website strategy
Audience targeting & retargeting
But tools are not the point.

Your responsibility is to connect those tools to outcomes.

Every proposal, every conversation, every campaign must answer:

How does this help the business become Wanted, Found, and Chosen?

Because at the end of the day, what matters is:

More website clicks

More inbound calls
More booked appointments
More store visits
More branded searches
More sales
You are not selling inventory.

You are designing growth.

What You’ll Own

Revenue & Pipeline Discipline

Build and maintain a strong, active prospect pipeline
Set weekly revenue “ASK” goals
Consistently prospect and open new accounts
Forecast accurately and manage deal flow
Grow both new and existing client revenue
Client Strategy

Conduct deep discovery conversations
Identify competitive gaps and growth opportunities
Build integrated, performance-focused proposals
Tie every recommendation back to measurable outcomes
Present confidently and close decisively
Market Presence

Become known in the community as a marketing resource
Develop strong relationships with business owners
Represent the company professionally in public settings
Stay informed on industry trends and consumer behavior
Execution Partnership

Collaborate with digital and creative teams
Ensure campaigns launch correctly and on time
Monitor results and communicate performance clearly
Identify upsell and optimization opportunities
The Type of Professional Who Thrives Here

Strong sales track record
Comfortable prospecting and asking for business
Competitive and growth-minded
Coachable and open to ongoing training
Disciplined with pipeline management
Confident presenting to business owners and decision-makers
Understands that marketing is about strategy, not just products
Self-motivated and accountable
You will succeed here if you believe:

Advertising only works if it drives action.

Action only matters if it drives revenue.

Revenue is the only scoreboard that counts.

 

Why This Role Is Different

You are not selling radio.

You are not selling digital impressions.

You are guiding the consumer journey:

From someone who doesn’t know a business exists…

To someone who searches for them…

To someone who chooses them.

That transformation is what you sell.

 

Compensation & Benefits

This is a performance-based role with significant upside.

On average, total compensation (base + commission) ranges from $60,000 to $100,000+ annually, with top performers exceeding that.

Benefits include:

Medical insurance
Dental insurance
Matching 401(k)
Paid vacation
Ongoing sales and marketing training
Career growth opportunities
If you want a job, this isn’t it.

If you want to build relationships, drive measurable growth for local businesses, and get paid for performance — we should talk.
Benefits:

401(k)
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Paid training
Vision insurance
Work Location: In person

Please send materials to dan@whai.com. Or call (413) 774-4301 with questions.